Website: http://www.cupcakestakethecake.blogspot.com
Twitter: http://twitter.com/pepsiweinspire

Nichelle Stephens is a blogger, cupcake enthusiast, and social media strategist. She is the community editor of Pepsi We Inspire, a lifestyle blog for African American women. She is the founding editor of Cupcakes Take The Cake, a blog devoted the cupcakes. Nichelle is also the founder of KeepingNickels, a blog about small business bookkeeping and personal finance.

Nichelle will also be moderating a panel on March 12 at SXSW interactive (http://my.sxsw.com/events/event/676) and hosting a Cupcake Social (http://bit.ly/cupcakesxsw) on March 14.